Keeping up with his unconventional style, Ron Paul is about to get some more advertising… a blimp that is set to fly from North Carolina up the east coast to New Hampshire.
Although not directly affiliated with Paul’s campaign, it should gain him some media coverage, favorable and unfavorable.
The way the financing of the blimp is set up, the backers are challenging the limits of existing campaign finance laws. Instead of creating a PAC or a non-profit group to fund the project, Jerry Collette, a California Libertarian, has created a for-profit group, Liberal Political Advertising.
Because they haven’t created a PAC, the money raised by this group will not effect Paul’s fund raising efforts. For example, if Liberal Political Advertising was a PAC supporting Paul, and someone donated $100 to it, by law, they could only donate $2,200 to the Paul campaign. With this innovative design, these limits are no longer in place.
To raise money, they are selling advertising on the blimp, $10 for one minute. This also raises more concerns, because negative ads can be played without knowing who is behind them.
The blimp is also planned to launch on the 234th anniversary of the Boston Tea Party, and the blimp’s crew has said they will dump tea into the harbor from the blimp.
This could be a brave new world for political advertising. For better or worse, Paul and his supporters could be changing the political landscape for years to come.